Privacy Policy – Lyvora London

1. Introduction

This privacy policy describes how Lyvora London ("we", "us", "our") collects, uses, and protects your personal data when you visit our website or make a purchase from us. We take the protection of your personal data very seriously and handle your information confidentially and in accordance with applicable data protection laws and this privacy policy.

2. Data Controller

The controller responsible for data processing on this website is:
Lyvora London
Email: info@lyvora-london.com

If you have any questions about the collection, processing, or use of your personal data, or if you wish to exercise your rights, please contact us via the email address provided above.

3. Collection and Storage of Personal Data

We collect and process personal data when you:

• Visit our website,

• Register for a user account,

• Place an order,

• Subscribe to our newsletter, or

• Contact us through our contact form or by email.

The types of data collected may include:

• Name,

• Address,

• Email address,

• Phone number,

• Payment information, and

• IP address and browser data (for website analytics and security purposes).

Your data is processed in accordance with Article 6 of the GDPR, either because it is necessary to perform a contract, to comply with a legal obligation, or based on your consent.

4. Use of Personal Data

We use your data to:

• Process your order and payment,

• Provide customer support and respond to inquiries,

• Improve our website, services, and user experience,

• Send order updates and promotional offers (if you have given consent),

• Comply with legal and regulatory obligations.

Your data will only be used for the purposes for which it was collected.

5. Disclosure of Data to Third Parties

We only share your personal data with third parties when it is necessary to:

• Fulfil a contract (e.g. with shipping or payment providers),

• Comply with legal requirements, or

• Improve the efficiency of our services (e.g. through trusted IT service providers).

All third parties are obligated to process your data in accordance with the GDPR and to use it only for the agreed purposes.

Examples include:

• Shipping service providers (for delivery of goods),

• Payment processors (e.g., Stripe, PayPal, Klarna),

• Hosting and website analytics providers.

6. Data Storage and Retention

We store your personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law (e.g., tax or commercial record-keeping obligations).
After this period, your data will be deleted or anonymized.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse traffic, and deliver personalized content.

Types of cookies we use:

• Essential cookies – required for basic site functionality.

• Performance cookies – help us understand how visitors use our site.

• Marketing cookies – used to display relevant advertisements.

You can disable cookies in your browser settings, but please note that some parts of the website may not function properly if you do so.

For more information, see our Cookie Policy (if available).

8. Analytics Tools

We use third-party analytics tools such as Google Analytics to understand how visitors use our website.
Google Analytics uses cookies to collect anonymized information about website usage (e.g., pages visited, time spent).
This data is transmitted to and stored on Google servers.

You can prevent Google Analytics from collecting data by installing a browser add-on:
https://tools.google.com/dlpage/gaoptout

More information on Google’s data processing is available here:
https://policies.google.com/privacy

9. Payment Providers

To process payments, we work with external payment service providers such as PayPal, Klarna, or credit card processors.
These providers collect and process data such as your name, address, payment details, and transaction information.

Data processing by these providers is based on Article 6(1)(b) GDPR (contract performance) and Article 6(1)(f) GDPR (legitimate interests).

10. Social Media Plugins

Our website may include links or plugins to social networks (e.g., Facebook, Instagram, TikTok, Pinterest).
When you click on one of these links, you will be redirected to the respective provider’s site, and your data may be collected according to their privacy policy.
We have no control over the data processing performed by these third parties.

Please check the privacy policies of these providers for more information on how they handle your data.

11. Email Newsletter

If you subscribe to our newsletter, we will use your email address to send you updates, promotions, and product information.
You can unsubscribe at any time via the link provided in each email.

The legal basis for data processing is your consent under Article 6(1)(a) GDPR.

We may use a third-party provider (e.g., Mailchimp or Klaviyo) to send newsletters securely and efficiently.

12. Your Rights under the GDPR

As a data subject, you have the following rights regarding your personal data:

• Right of access (Article 15 GDPR) – to know what data we hold about you,

• Right to rectification (Article 16 GDPR) – to correct inaccurate data,

• Right to erasure (Article 17 GDPR) – to delete your data,

• Right to restriction of processing (Article 18 GDPR),

• Right to data portability (Article 20 GDPR),

• Right to object (Article 21 GDPR), and

• Right to withdraw consent (Article 7(3) GDPR).

To exercise any of these rights, please contact us at:
info@lyvora-london.com

You also have the right to lodge a complaint with a supervisory authority if you believe your data is being processed unlawfully.

13. Data Security

We take appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
These include SSL encryption, secure hosting, and restricted data access.

Despite these measures, no online transmission or storage system can be guaranteed 100% secure. We cannot accept liability for data breaches that occur beyond our reasonable control.

14. Changes to This Privacy Policy

We reserve the right to update or modify this privacy policy at any time to reflect changes in our practices or legal requirements.
The latest version is always available on our website.

Your continued use of our website after changes to this policy constitutes acceptance of those changes.

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Contact Information
If you have any questions about this Privacy Policy, please contact us:
📧 info@lyvora-london.com